Factor Analysis that Influences the Number of Chinese Tourists Visiting Sabah

  • Wong M.H.
  • Er A.C.


This study aims to analyze the factors that influence the number of Chinese tourist visiting Sabah. This study uses a quantitative approach. The data used is in the form of annual Sabah tourism secondary data from 2014-2018. Data analysis techniques in this study using panel data analysis with Multiple Linear Regression method. The results of this study conclude that the dominance of Chinese tourists has occurred in various countries in the world, both in Asia and Europe. This makes China a potential market for Malaysia's tourism targets. The reason why tourists from China are potential markets due to several things, namely: (1) China is the highest number of tourists, (2) tourists from China are wasteful about hotels and flights, (3) Tourists from China are also more generous with cashless payments, and (4) the average expenditure of China is not like a lay assumption.


AF Alam, AC Er, H Begum. Journal of Food, Agriculture & Environment 13 (2), 143- 148, 2015. 50, 2015.
Agiomirgianakis, G. M., and George Sfakianakis. 2014. Determinants of Tourism Demand In Greece: A Panel Data Approach. Ekonometria Econometrics. 1 (43). ISSN 1507- 3866.
Arikunto, Suharsimi. 2010. Prosedur Penelitian : Suatu Pendekatan Praktik. Jakarta : PT. Rineka Cipta.
Allen, David E. and Ghialy Yap. 2009. Modelling Australian Domestic Tourism Demand: A Panel Data Approach. Joondalup, Australia: Edith Cowan University.
Bhargava Mohit. Raj Pub (2009)
Bogucka A., 2010, Przystosowanie bazy turystycznej na potrzeby osób niepełnosprawnych, Economy and Management, vol, 3, p. 93-108.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang : Universitas Diponegoro.
Gujarati, Damodar N. 2004. Basic Econometrics, fourth edition. Singapore : Mc Graw Hill Inc.
Habibi, Fateh and Hossein Abbasinejad. 2011. Dynamic Panel Data Analysis of European Tourism Demand in Malaysia. Iranian Economic Review. 15 (29).
Hafiz, Mohd et all. 2010. Bilateral Trade and Tourism Demand. World Applied Sciences Journal 10 (Special Issue of Tourism & Hospitality): 110-114.
Hall D., 2005, Transport Tourism. Travelling through Heritage and Contemporary Recreation, [in:] Niche Tourism. Contemporary Issues, Trends and Cases, M. Novelli (ed.), Elsevier, Oxford, pp. 89-98.
H.J. Schumacher. Ecotourism. Business World, S1/6 (2007)
Ivanovich, M., & Saayman, M. (2015). Authentic economy shaping transmodern tourism experience. African Journal for Physical Health Education, Recreation and Dance, 21(Supplement 2), 24-36.
Leitão, Nuno Carlos. 2015. Portuguese Tourism Demand: A Dynamic Panel Data Analysis. International Journal of Economics and Financial Issues. Hal 673-677.
Lee, T. H., & Hsu, F. Y. (2013). Examining how attending motivation and satisfaction affects the loyalty for attendees at aboriginal festivals. International Journal of Tourism Research, 15(1), 18-34.
Loulanski, T., & Loulanski, V. (2011). The sustainable integration of cultural heritage and tourism: a meta-study. Journal of Sustainable Tourism, 19(7), 837-862.
Lynch, M. F., Duinker, P. N., Sheehan, L. R., & Chute, J. E. (2011). The demand for Mi’kmaw cultural tourism: Tourist perspectives. Tourism Management, 32(5), 977- 986.
Mintel Country report no.2, Mintel International Group Ltd. (2011).
Mortara, M., Catalano, C. E., Bellotti, F., Fiucci, G., Houry-Panchetti, M., & Petridis, P. (2014). Learning cultural heritage by serious games. Journal of Cultural Heritage, 15(3), 318-325.
Mostafanezhad, M., & Promburom, T. (2018). ‘Lost in Thailand’: the popular geopolitics of film-induced tourism in northern Thailand. Social & Cultural Geography, 19(1), 81- 101.
Neuts, B., & Nijkamp, P. (2012). Tourist crowding perception and acceptability in cities: An applied modelling study on Bruges. Annals of Tourism Research, 39(4), 2133-2153.
Nielsen, N., & Wilson, E. (2012). From invisible to indigenous-driven: A critical typology of research in indigenous tourism. Journal of Hospitality and Tourism Management, 19, 67-75.
Nowacki M., 1999, Atrakcje turystyczne, dziedzictwo i jego interpretacja – jako produkt turystyczny, Problemy Turystyki, t. XXII, vol. 2, pp. 5-12.
Płocka J., 2002, Wybrane zagadnienia z zagospodarowania turystycznego, cz. I, Wyd. Centrum Kształcenia Ustawicznego, Toruń.
Richards, G. (2001). Cultural Attractions and European Tourism. Wallingford: CABI.
Russo, A.P. and Richards, G. (2016) Reinventing the Local in Tourism: Producing, Consuming and Negotiating Place. Bristol: Channel View.
Schwab, K. 2016. The Global Competitiveness Report 2016–2017. World Economic Forum.
Sugiyono. 2010. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. (Cetakan ke-23). Bandung : Alfabeta.
Surugiu, D, Nuno Carlos Leitão, dan Marius Răzvan Surugiu. 2011. A Panel Data Modelling Of International Tourism Demand: Evidences For Romania. Ekonomska istraživanja. 24 (1). 134-145.
The Travel & Tourism Competitiveness Index. 2017. Asia and the Pacific.
Tourism Malaysia Tourism today. Ministry of Tourism (2011)
UNWTO/GTERC. 2017. Asia Tourism Trends 2017 Edition.
United Nations Study on the role of tourism in socio-economic development (2007)
World Tourism Organization UNWTO, Tourism Highlights (2011)
World Travel and Tourism Council, (2013)
https://www.ceicdata.com/en/indicator/china/gdp-per-capita (access on 17 September 2019, 15:03).
http://www.sabahtourism.com/statistics/ (access on 19 September 2019, 10:01).
https://data.oecd.org/price/inflation-cpi.htm#indicator-chart (access on 19 September 2019, 12:07).
http://hotels.org.my/# (access on 19 September 2019, 11:12).
World Tourism Organization. 2013. Compendium of Tourism Statistics, Data 2007—2011, 2013 edition. Madrid, Spain: UNWTO, http://www.unwto.org.
How to Cite
M.H., Wong; A.C., Er. Factor Analysis that Influences the Number of Chinese Tourists Visiting Sabah. Asian Journal of Arts, Culture and Tourism, [S.l.], v. 2, n. 2, p. 44-52, july 2020. ISSN 2710-5830. Available at: <http://myjms.moe.gov.my/index.php/ajact/article/view/10181>. Date accessed: 11 aug. 2020.