UPLOADED: FACEBOOK GRATIFICATIONS OBTAINED BY YOUNG VOLUNTEERS FROM NON-PROFIT ORGANIZATIONS IN MALAYSIA

  • Mohanaapriya Sina Raja
  • Nurul Nisa Omar
  • Chang Peng Kee

Abstract

The use of social media as a tool to engage young people has been well documented. Users are known to derive various forms of gratifications from the use of social media platforms, including Facebook. These gratifications have been linked to an increase in life satisfaction among young people. However, current knowledge about gratifications obtained by young volunteers in Non-Profit Organizations (NPOs) is scarce. Through the lens of Uses and Gratifications, this study sought to identify gratifications obtained by young volunteers from Facebook use. Data was obtained from 389 respondents aged 18-24 from seventeen NPOs in Malaysia by way of self-administered questionnaires. An independent samples t-test revealed that there was no significant difference in frequency of Facebook use between genders. A one–sample t-test revealed eight gratifications by young volunteers using Facebook. Results indicate that there are significant gratifications obtained from Facebook use, which underscores the potential of Facebook as a communication tool among young volunteers in Malaysia.

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Published
2019-10-01
How to Cite
RAJA, Mohanaapriya Sina; OMAR, Nurul Nisa; KEE, Chang Peng. UPLOADED: FACEBOOK GRATIFICATIONS OBTAINED BY YOUNG VOLUNTEERS FROM NON-PROFIT ORGANIZATIONS IN MALAYSIA. Asian Journal of Arts, Culture and Tourism, [S.l.], v. 1, n. 1, p. 1-9, oct. 2019. ISSN 2710-5830. Available at: <http://myjms.moe.gov.my/index.php/ajact/article/view/6901>. Date accessed: 21 sep. 2020.
Section
Articles