LATENT FACTORS AFFECTING MALAYSIAN FILM INDUSTRY: A CASE STUDY IN SELANGOR AND JOHOR

  • Noraini Abdullah
  • Suhaimi Salleh

Abstract

Film industry has become one of the most universal influential medium in providing entertainment and information to the public, besides contributing significantly to a country’s businesses and economies. Film industries in Asian countries like India through her Bollywood movies, and Korea via her movies and dramas have advantageously gained world wide recognition. This paper thus try to identify the latent factors concerning the film industry in Selangor and Johor, the two states which have the most frequented cinemagoers. Exploratory factor analysis (EFA) was performed in this study besides the aid of literature and reviews. To test the data reliability and sampling adequacy, several tests were conducted which include Kaiser-Meyer-Olkin and Bartlett’s test of Sphericity, Scree plot, total variance explained, and rotated component matrix. Hypotheses were then built based on these factors. Results indicated that eight factors with 22 indicators were formed using the Principal Axis Factoring. Eight hypotheses can thus be constructed as related to these factors and research objective. It was found that certain variables in this research were similar as to other past researches, however, factors on quality of Malay films associated with indicator ‘actors or actresses’, film genre with indicators ‘horror, romance and culture’, and audiences’ perception on indicator ‘film clean image and content’ gave high loadings of more than 0.8. Conclusively, film activators are recommended to consider these underlying determinants so as to improve our films for the local and global entertainment market.

References

Banerjee, S.C., Greene, K., Krcmar, M., Bagdasarov, Z. and Ruginyte, D. (2008). The Role of Gender and Sensation Seeking in Film Choice. Journal of Media Psychology, 20(3), 87-95.
Bartsch, A. and Viehoff, R. (2010). The Use of Media Entertainment and Emotional Gratification. Journal of Social and Behavioral Sciences, 5, 2247-2255.
Field, A. (2009). Discovering Statistics using SPSS. London: Sage Publications, Inc.
Gazley, A., Clark, G. and Sinha, A. (2011). Understanding preferences for motion pictures. Journal of Business Research, 64, 854-861.
Hair, J., Anderson, R.E., Tatham, R.L. and Black, W.C. (1995). Multivariate Data Analysis (4th Edition). New Jersey: Prentice-Hall, Inc.
Herwina, R. and Aziz, Z.D.A. (2012). Film business in Malaysia: challenges and opportunities. International Journal of Humanities and Social Science, 2(12), 198-202.
Marshall, P., Dockendorff, M. and Soledad I. (2013). A forecasting system for movie attendance. Journal of Business Research, 66, 1800-1806.
Moon, S., Bergey, P.K. and Iacabucci, D. (2009). Dynamic effects of movie ratings on movie revenues and viewer satisfaction. North Carolina State University, United States.
Mustafa, C. (2012). The views of the prospective teacher of visual arts on using the films about artists to teach art criticism, aesthetics, art history and art production. Journal of Social and Behavioral Sciences. 51, 204-208.
Nelson, R., and Glotfelty, R. (2012). Movie stars and box office revenues: An empirical analysis. Journal of Cultural Economics. 36(2), 141-166 . DOI: 10.1007/s10824-012-9159-5.
Pangarker, N.A. and Smit, E.V.D.M. (2013). The determinants of box office performance in the film industry revisited. Journal of Business and Management. 44(3), 47-57.
Siti, Z.M.S., Ismail, S. and Eka, D.A. (2013). Fostering unity among Malaysians: a case study on the local film industry. International Journal of Humanities and Social Science, 3(10), 110-120.
Suwarto, D.H. (2012). Identifying Key Factors Affecting Consumer Decision Making Behavior in Cinema Context: A Qualitative Approach. Proceedings of International Conference on Business, Economics, Management and Behavioral Sciences (ICBEMBS'2012), Dubai.
Thompson, B. (2004). Exploratory and Confirmatory Factor Analysis: Understanding Concepts and Applications. Washington, DC: American Psychological Association.
United Nations Educational, Scientific and Cultural Organization (UNESCO). (2013). Cinema Statistics. Retrieved October 30, 2013, from http://www.uis.unesco.org/culture/Pages/movie-statistics.aspx
UNESCO Institute for Statistis (UIS). (2017). Cinema Data Release. Available at http://uis.unesco.org/en/news/cinema-data-release)
Wan Mahmud, W. A., Ibrahim, F., Mustaffa, N., & Basri, F. K. H. (2011). Malaysian film censorship board (LPF) in the globalization era: Towards transformation and innovation. Innovation Journal, 16(3), 1-10.
Published
2019-10-15
How to Cite
ABDULLAH, Noraini; SALLEH, Suhaimi. LATENT FACTORS AFFECTING MALAYSIAN FILM INDUSTRY: A CASE STUDY IN SELANGOR AND JOHOR. Asian Journal of Arts, Culture and Tourism, [S.l.], v. 1, n. 1, p. 10-17, oct. 2019. ISSN 2710-5830. Available at: <http://myjms.moe.gov.my/index.php/ajact/article/view/6992>. Date accessed: 21 sep. 2020.
Section
Articles