Adoption and Acceptance of Smart Home Technology Products for Millennials in Indonesia

  • Fernanda Rehaniza Ferdhany
  • Leo Aldianto

Abstract

Smart home refers to a convenient home setup where appliances and devices can be automatically controlled remotely from anywhere with an internet connection using a mobile or other networked device. Indonesia is a promising area for the development of Internet-of-Things (IoT) and digitalization strategies especially smart home products. This study analyzed the core motivations for the implementation of smart home products and discussed the approaches and processes through which motives were integrated into the original technology acceptance model (TAM) and the acceptance of products. The theory of technology acceptance model is implemented in this study to analyze how technology adoption of a smart home product with millennials as the main object of research. Data from 305 respondents, which was collected through an online survey, were examined quantitatively. The results indicated that the perceived system reliability, compatibility, connectedness, and enjoyment of smart home products were positively linked to the user's intention to use the products, although there was a negative correlation between the perceived cost and the intention to use. This study provides an insight associated with the role of core motivation factors in the technology acceptance model which suggests a relevant recommendation for further studies. Furthermore, the findings can be used by companies that want to develop smart home products as consideration for developing an impactful strategy to increase the user adoption level.

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Published
2020-07-30
How to Cite
FERDHANY, Fernanda Rehaniza; ALDIANTO, Leo. Adoption and Acceptance of Smart Home Technology Products for Millennials in Indonesia. Asian Journal of Research in Business and Management, [S.l.], v. 2, n. 2, p. 154-164, july 2020. Available at: <http://myjms.moe.gov.my/index.php/ajrbm/article/view/10220>. Date accessed: 11 aug. 2020.
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Articles