Factors Influencing the Intention of the Deaf To Use Hear Me Application

  • Octiafani Isna Ariani
  • Shimaditya Nuraeni

Abstract

The barriers in communication are currently being experienced by The Deaf because there are no supporting facilities to help The Deaf communicate with The Hearing. Indonesian sign language translator application is currently developing in Indonesia to overcome those problems, namely Hear Me. It provides a voice to sign language features and sign language to voice. This application aims to help The Deaf and The Hearing become easy to communicate in real-time communication also to decrease the communication barriers. Understanding the needs and preferences of potential customers is needed in running a business, so the products offered are right on target according to the needs of users. Thus this research was carried out aimed to identify the factors that influence the intention of The Deaf to use Hear Me application, second to define The Deaf preferences towards Hear Me application, third to propose a recommendation for Hear Me Company in building the application to meet The Deaf's need. Researchers use the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to find out factors influencing the intention of The Deaf to use Hear Me Application. This research uses quantitative methods by distributing online questionnaires to 182 Deaf respondents. The data analysis method used in the research is Multiple Linear Regression to find out the relationship between independent variables and dependent variables. The results show that Habit and Social Influence significantly influence the Behavioral Intention to use Hear Me application. The result of the study can be used as a guidance in running Hear Me company by considering the two main elements of Habit and Social Influence for business implication. So it is expected that more of The Deaf will use Hear Me application as their priority communication tools for communicating with The Hearing.

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Published
2020-07-30
How to Cite
ARIANI, Octiafani Isna; NURAENI, Shimaditya. Factors Influencing the Intention of the Deaf To Use Hear Me Application. Asian Journal of Research in Business and Management, [S.l.], v. 2, n. 2, p. 173-186, july 2020. Available at: <http://myjms.moe.gov.my/index.php/ajrbm/article/view/10222>. Date accessed: 11 aug. 2020.
Section
Articles