Custom Project Life Cycle Characteristics Study and Identification for Effective Manufacturing Company Transformation

  • Chin Hoong Teoh
  • Zuraidah Mohd Zain
  • Zuraidah Mohd Zain
  • Chang Chuan Lee


The demand for solution providers has been ever increasing. As a result, manufacturing companies have started the transformation in order to stay in business and for enhancement of growth prospects. However, transforming from hardware-centric to solutions-centric faces strong headwinds. To overcome this, they have started to apply customization on project life cycle to enhance the chances of success. Conversely, there is a lack of project life cycle characteristics that can be located. The customization work for project life cycle would be challenging without knowing and integrating the project life cycle characteristics into the development work, especially for manufacturing organization in high mix of low volume businesses. Hence, the authors aim to improve understanding of the value of custom project life cycle characteristics for manufacturing organization as well as to test the instrumental perspective of personalization theory for this non-numerical data driven study. The work suggests that custom project life cycle characteristics would be one of the key elements that enhances the chances of success for manufacturing company transformation. Moreover, this would allow researchers and practitioners to develop intangible customization of personalization of their own that suits and fulfils their needs.


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How to Cite
TEOH, Chin Hoong et al. Custom Project Life Cycle Characteristics Study and Identification for Effective Manufacturing Company Transformation. Asian Journal of Research in Business and Management, [S.l.], v. 2, n. 2, p. 23-30, june 2020. Available at: <>. Date accessed: 11 aug. 2020.