THE REGULATION OF INDONESIAN POSITIVE LAW IN PROTECTING CONSUMER RIGHTS IN E-COMMERCE TRANSACTIONS
Due to the position of consumers is more risky than producers in terms of capital and knowledge in E-Commerce transactions, the legal protection is needed in order to protect the consumer rights. For this reason, the Consumer Protection Law(UUPK), Electronic Information and Transactions Law(UU ITE), and Arbitration Law are involved in it. This research presents the regulation of Indonesian positive law in protecting consumer rights in E-Commerce transactions with normative juridical legal research methods, E-Commerce Business to Consumer (B2C) transactions, and secondary data through library materials as primary legal material and secondary legal material. The conclusions obtained are: 1) The Consumer Protection Law (UUPK) has been able to protect consumer rights in E-Commerce transactions domestically, but has not been able to protect consumers rights in abroad because it has limited understanding of business agents and its scope, that is individual or business company that is only located in Indonesia. In fact, the development of E-Commerce has become global. The Consumer Protections in Consumer Protection Law (UUPK) are the protection of consumers from business agents, consumers, products and transactions. 2)In Electronic Information and Transactions Law (UU ITE), the protection of consumer rights has been accommodated in the form of electronic documents as legal evidences. It means that the dispute of International E-Commerce can be solved through electronic media. Besides, the choice of law (Jurisdiction) for consumers who have dispute both nationally and internationally is also recognized in this Electronic Information and Transactions Law. One of the choices (Jurisdiction) is through Arbitration Court.
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