A PROPOSED FRAMEWORK: UNDERSTANDING SENIOR TOURISTS PARTICIPATION IN MALAYSIA

  • Nurlida Ismail Taylor’s University, Subang Jaya, Malaysia
  • Harpaljit Kaur Taylor’s University, Subang Jaya, Malaysia
  • Jayasutha Matiah Taylor’s University, Subang Jaya, Malaysia
  • Yen Mee Leow Taylor’s University, Subang Jaya, Malaysia
  • Pooi Fong Ong Taylor’s University, Subang Jaya, Malaysia

Abstract

Abstract: Societies across the world are ageing. The global population aged 60 years or over numbered 962 million in 2017, more than twice as large as in 1980 (United Nations, 2017). However, senior tourist is a segment that has not held great importance in the tourism industry, and it is still a relatively new segment that is poorly studied and mistakenly segmented. The problem in previous studies is that ageing population has usually been generalised and subjected to stereotypes. Generally, older people are seen as poor in health and socially isolated group of society, which led to the lack of provision of diverse range of activities and tourist destination. However, this ageing generation is projected to be healthier, financially more capable and more productive than preceding generations. Previous researchers acknowledged that this group is heterogeneous and they are individuals who have specific needs and expectations. They are travellers who require tailor-made services and prefer to build trust through face-to-face interaction with service providers. They have different preferences, expectations and needs, and their focus is often based on special interest. The issue of understanding the needs, motives and tourist behaviours of the ageing people has become of fundamental importance not only in theory but also practice. Therefore designing marketing strategies and adapting the tourist products to the requirements of senior tourists are needed. The main aim of the paper is to propose a framework featuring the dynamic nature of senior tourism, highlighting the impact of fundamental dimensions of the senior tourist participation within the Malaysian context. While there is a range of factors involved, the most germane are impact on the intrinsic and extrinsic factors and perceived risks stimulating seniors’ travel behaviour. The paper will contribute to a better understanding of the importance landscapes towards leisure and tourism in the growing senior market.

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Simpson S.F., & Siguaw J. A. (2008). Perceived Travel Risks: The Traveler Perspective and Manageability. International Journal of Tourism Research, 10, 315 – 327.
Sriprasert, P., Chainin, O., & Rahman, H. A. (2014). Understanding Behavior and Needs of Halal Tourism in Andaman Gulf of Thailand: A Case of Asian Muslim. Journal of Advanced Management Science, 2(3).
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Published
2019-12-04
How to Cite
ISMAIL, Nurlida et al. A PROPOSED FRAMEWORK: UNDERSTANDING SENIOR TOURISTS PARTICIPATION IN MALAYSIA. International Journal of Social Science Research, [S.l.], v. 1, n. 2, p. 23-34, dec. 2019. ISSN 2710-6276. Available at: <http://myjms.moe.gov.my/index.php/ijssr/article/view/7441>. Date accessed: 13 july 2020.
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Articles