IMPOLITENESS STRATEGIES USED BY MALAYSIAN NETIZENS IN RESPONSE TO THE MUSIC VIDEOS OF DRAG QUEENS

  • Asniah Alias Universiti Pertahanan Malaysia
  • Mohamad Qairul Ashraff Yahaya Universiti Pertahanan Malaysia

Abstract

Research in politeness studies concerning the use of verbal language or strategies for negative orientation has received less attention compared to the opposite orientation. In view of this, the present study aims at examining impoliteness strategies used by Malaysian netizens in computer-medicated communication (CMC) and explore the way the strategies were employed in discussing the topic of drag queens’ performance. Qualitative content analysis was used to analyse 254 impolite comments gathered in the form of words, phrases, and sentences based on Model of Culpeper’s (2011) impoliteness strategies. The data were drawn from two music videos posted in YouTube.com and Instagram which depicts impoliteness in interaction amongst the users. The videos were chosen because the performance of drag queens or transvestite is amongst the LGBT (lesbian, gay, bisexual and transgender) issues that is persistently discussed by the netizens which often resulting in impolite comments. Findings showed that negative impoliteness was the most dominant type of impoliteness strategy used in their comments towards the issues. The second dominant type of impoliteness strategies used was sarcasm or mock politeness, followed by bald-on record strategy. Withhold politeness was not found to be used in the comments due to the nature the research context that is conducted in written discourse. The study revealed that impoliteness in CMC is veritably on the rise in Malaysia.

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Published
2019-12-04
How to Cite
ALIAS, Asniah; YAHAYA, Mohamad Qairul Ashraff. IMPOLITENESS STRATEGIES USED BY MALAYSIAN NETIZENS IN RESPONSE TO THE MUSIC VIDEOS OF DRAG QUEENS. International Journal of Social Science Research, [S.l.], v. 1, n. 2, p. 44-59, dec. 2019. ISSN 2710-6276. Available at: <http://myjms.moe.gov.my/index.php/ijssr/article/view/7444>. Date accessed: 14 july 2020.
Section
Articles