THE FACTORS INFLUENCE UNIVERSITY STUDENTS DECISION IN SELECTING THEIR CAREER AS A TECHNOPRENEUR IN MALAYSIA
Technopreneurship is becoming a vital subject among educating the Gen Z population in many universities in Malaysia. With the growth of technology globally, this group of generation are becoming more techno savvy and are being independent in starting their own business. This research study aims to identify the factors of the entrepreneurial intention by examining the attitude, interest in the field and employment after graduation as the major factor in identifying the intention of students to become technopreneurs in Malaysia. The population of the study are the students randomly selected from public and private universities in Malaysia. Structured questionnaire designed to analyze the Theory of Planned Behavior (TPB). These models referred in enhancing in developing the intention of students in deciding their career as a technopreneur. The analysis done using Reliability analysis, Descriptive analysis, Exploratory Factor Analysis, using Statistical Software Package for the Social Sciences (SPSS) for Windows Version 2.0. The expected results will provide valuable information for the university in managing technopreneurship strategically and develop value for the students in their charismatic career development. This study also can help the other side of agency or organisations to develop any entrepreneur activity and programme for all the students in the education institution.
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