CUSTOMERS’ AWARENESS, PERCEPTION AND FUTURE PROSPECTS OF GREEN PRODUCTS IN KUALA LUMPUR, MALAYSIA
Consumers are increasingly better informed and more aware of the environmental impact of products, and may demand businesses improve their environmental performances. With increasing concerns on environmental issues including green consumerism since the early 1990s in developed countries, green products have increased significantly. Additionally, the emergence of green consumerism implies that some consumers are willing to pay a price premium. While the prospects look bright for green products in developed countries, little research has been done on the same phenomenon in developing countries including Malaysia. Against the above background, the main purpose of this study is to investigate the prospects of green products in Malaysia, using 150 customers of a. well-known supermarket in Kuala Lumpur as a case. The data of the study were collected through close-ended questionnaires. The results of the study show a bright future for green products in Kuala Lumpur, Malaysia in the future undertakings.
Fritzsche, D.J. and Duehr, R. (1982). The effects of ecological concern on product attribute utility. American Marketing Association Proceedings, Chicago, IL, 364- 369.
Henion, E.K. (1972). The effect of ecologically relevant information on detergent sales”, Journal of Marketing Research, 9, 10-14.
Lalit M. Johri and Kanokthip S. (1998). Green marketing of cosmetics and toiletries in Thailand. Journal of Consumer Marketing, 15(3), 265 – 281.
Kassaye. W. Wassen and Dharmeda V.(1992). Balancing Traditional Packaging Functions with the New Green Packaging Concerns. Advanced Management Journal, 57 (4), 15.
Keller, K.L. (1993). Conceptualizing, measuring and managing customerbased brand equity. Journal of Marketing, 57, 1-22. Customer’s Awareness, Perception and Future Prospects of Green Products in Pahang, Malaysia 8
Kinnear, K.L. and Taylor, R.L. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 191-197.
Mazis, B.M., Settle, B.R. and Leslie, C.D. (1973). Elimination of phosphate detergents and psychological reactance, Journal of Marketing Research, 10, 390-395. Mohd Rafi Yaacob and Azman Zakaria (2003a). Environmental Knowledge, Attitude and Ecological Behaviour of Business Students of UiTM Terengganu. Bureau of Research Consultancy, UiTM.
Mohd Rafi Yaacob, Razali S. Hameed and Nik Rozhan Nik Ismail (2003b). Perceptions of educated consumers on environmentally friendly products in the East Coast of Peninsular Malaysia. Malaysian Journal of Consumer and Family Economics. 6, 42-49.
Mohd Rafi Yaacob (2008). Exploring the media‟s pressure on corporate environmentalism in Malaysia. Paper presented at the International Conference on Communication and Media 2008. Corus Hotel Kuala Lumpur, 14-16 June.
Mohd Rafi Yaacob (2010). Revisiting Business Students‟ Environmental Knowledge, Environmental Attitude and Ecological Behaviour- The Case of a Higher Institution in Malaysia. Paper presented at 2010 International Conference on Management Education and Practice, Kaohsiung City, Taiwan, 19-21 February.
Nik Ramli Nik Rashid (2009). Awareness of EcoLabel in Malaysia‟s Green Marketing Initiative. International Journal of Business and Management. 4(8), 132-141.
Patrick Hartmann and Vanesse A. I. (2006). Green Value Added. Marketing Intelligence & Planning, 24(7), 673-680.
Peattie, K. (1995), Environmental Marketing Management, Pitman Publishing, London.
Prothero, A. and McDonagh, P. (1992). Producing environmentally acceptable cosmetics? The impact of environmentalism on the United Kingdom cosmetics and toiletries industry. Journal of Marketing Management, 8(2), 147-166.
Schwepker, C.H. Jr and Cornwell, T.B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy and Marketing, 10(2), 77-1019.