MALE PERSPECTIVES ON FEMALE PERFORMANCE IN THE REAL ESTATE INDUSTRY OF MALAYSIA

  • Soo-Cheen Khor Universiti Tunku Abdul Rahman, MALAYSIA
  • Shalini Sanmargaraja Universiti Tunku Abdul Rahman, MALAYSIA
  • Soon-Han Wai Universiti Tunku Abdul Rahman, MALAYSIA

Abstract

Many women are discouraged from participation in some of most thriving and essential businesses, particularly in male-dominated industries. The underrepresentation of women in industries considered to be ‘male-dominated’. This scenario implicated women faced plenty of challenges in the working fields. The reasons are attributed to because of the lack of family role models, stereotypes about the nature of women’s work, discouraging workplace cultures and structural problems within those organisations. The study is to focus in the working field of real estate industry. The purpose of the study is to identify the possible challenges face by Women In Real Estate (WIRE) in order to verify the truthiness of scenario. A questionnaire survey is used to carry out the study. The targeted respondents are women who working in real estate industry. The data is collected and analyzed with the aid of Statistical Package for the Social Sciences (SPSS) software. Based on the analysis and the factors being determined, this paper is to discuss the key factors to drive women success in real estate industry and to identify the enablers’ factor in helping the professionalism advancement for WIRE in Malaysia. Nonetheless, the relationship in between the Challenges of WIRE and Factor Drive Women to Success and Enablers in Helping the Professionalism Advancement for Women was investigated using Pearson product-moment correlation coefficient. In conclusion, the overall outcome of investigation has manifested the positive results toward the fact findings of the scenario situation.

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Published
2020-05-10
How to Cite
KHOR, Soo-Cheen; SANMARGARAJA, Shalini; WAI, Soon-Han. MALE PERSPECTIVES ON FEMALE PERFORMANCE IN THE REAL ESTATE INDUSTRY OF MALAYSIA. International Journal of Social Science Research, [S.l.], v. 2, n. 2, p. 23-31, may 2020. ISSN 2710-6276. Available at: <http://myjms.moe.gov.my/index.php/ijssr/article/view/9168>. Date accessed: 13 july 2020.
Section
Articles